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DDX Research

The Future of Brand, Product and Customer Experiences in an Age of AI

What should the next generation of experiences deliver?

Perspectives from leaders across design, product, brand and customer experience.

For professionals working on customer, brand and product experiences. Findings will be reported in aggregate.

About the study

DDX Research

DDX Research is gathering perspectives from leaders and practitioners across design, product, brand, customer experience, research, technology and innovation.

Help us understand what organizations are prioritizing, how they learn about people’s experiences, and what they expect to change over the next two years.

What you get for contributing

    What the study covers

    1. 01

      Human needs and emotional outcomes.

    2. 02

      Technology, control and human interaction.

    3. 03

      Leadership priorities and investment.

    Before you begin

    Please answer for one organization or business unit you know directly, and keep that same scope throughout. Consultants may answer for one client organization without identifying the client.

    Throughout this survey, “customers” includes people who use your products or services, such as users, members, visitors and guests.

    Participation is voluntary. Please do not include confidential information or identify individual customers.